Useful tips, case studies, and best practice,

This is my blog

May 17, 2018

Consumer Driven Marketing – Inspiration Board

Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
January 30, 2018

Why Do Startups Need Branding Anyway?

Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
November 8, 2017

Getting Your Startup Pitch Perfect

Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
September 12, 2017

What’s Holding Your Product Back? [Guest Blog]

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017

What does the weather have to do with your marketing strategy? [Guest Blog]

While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 8, 2016

Is It Really That Cheap To Start a Business?

About the gap between starting a business and marketing it “It’s so much easier and cheaper to start a business today”. I’m sick and tired of […]
February 17, 2016
Entrepreneurial Marketer

Is Entrepreneurial Marketing a Real Thing?

Entrepreneurial Marketing explained Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? […]