November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 3, 2016
preapre your website for traffic

Get your Website Traffic Ready

The 3 things you need to do before sending traffic to your website   You built it and they came. Now what? Most founders I meet deal […]
February 26, 2016
FAQ Page image on Keyboard

The FAQ of FAQ Pages

The expert secrets to optimizing your FAQ page traffic Almost every website has an FAQ page, yours probably has one as well. But have you ever […]