March 17, 2017

It’s Time You Skip the One-Pager Website

Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 14, 2016
how to build trust for your website

How To Build Up Your Website’s Trust Factor

Those of you who have been following me around, knows that lately I have the tendency to compare marketing to the dating world, and trust definitely […]