November 8, 2017

Getting Your Startup Pitch Perfect

Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
Movie clapper for facebook no sound blog

Facebook Auto-play Killed The Video Sound

5 marketing tips to overcome the facebook auto-play obstacle   3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 14, 2016
how to build trust for your website

How To Build Up Your Website’s Trust Factor

Those of you who have been following me around, knows that lately I have the tendency to compare marketing to the dating world, and trust definitely […]
February 26, 2016
FAQ Page image on Keyboard

The FAQ of FAQ Pages

The expert secrets to optimizing your FAQ page traffic Almost every website has an FAQ page, yours probably has one as well. But have you ever […]