September 12, 2017

What’s Holding Your Product Back? [Guest Blog]

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
Movie clapper for facebook no sound blog

Facebook Auto-play Killed The Video Sound

5 marketing tips to overcome the facebook auto-play obstacle   3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
February 14, 2016
flowers

The Art Of Dating Your Customers

Turning Dating Expertise Into Marketing Tactics This post was originally published on Valentine’s Day. I couldn’t think of a better day to post this article. Since then, it […]