Home - Yifat Shirben - Entrepreneurial Marketer

Helping startups
on theirgrowth journey

Yifat Shirben - The Entrepreneurial Way of Marketing

Would you take your dog to a GP instead of a vet?

I might

He's still a doctor...

Well then, your dog might also end up with a cough syrup and a jelly bean...

Nah,

I'll take him to the pro...

Excellent choice !

Your dog is in the right hands and you can take the credit for it

Same goes for your startup !

You need a marketing person who understands, lives, and breathes startups.
Someone who can work with the limited resources you have, in such a dynamic environment and with growth challenges like no other.

You need an Entrepreneurial Marketer

I am Yifat Shirben, a former entrepreneur and lifetime marketer, and I am here to help you on every step of your marketing journey - all the way from a startup to a company, from pre-seed to IPO/ICO, from an idea to selling a product or a service.

Growth focused Services

I offer a wide range of marketing services, but I focus on that the ones startups really need.

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pitching & storytelling

>>
Let your story tell the tale
  • Polish your pitch deck
  • Enhance your pitching skills
  • Create additional versions for different situations (competition / investors / etc)
  • Translate your idea into an every-day language
> Learn more
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Content & PR

>>
Creating and executing a creative content plan that works for your business
  • Content writing and editing
  • Copywriting and creative content
  • Email Marketing & Automation
  • PR
> Learn more
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product marketing

>>
Make your product more viral and suitable for your target audience:
  • Optimizing registration funnels
  • Making sure your brand shines through your product / idea
  • User friendly
  • Consumer oriented
> Learn more
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Strategy

>>
Get a clear and profound understanding of your:
  • Target market
  • Competitive landscape
  • Target audience segmentation
  • Opportunities and threats
  • And get a strategic go-to-market plan respectively
> Learn more
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Brand

>>
Build, define and establish your brand:
  • USP detection
  • Brand identity & positioning
  • Branding & re-branding
> Learn more
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Mentoring & Support

>>
The help you need, when you need it, where you need it
  • Find your guiding principle
  • Get a second opinion
  • Consultancy
> Learn more
icon_storytelling

pitching & storytelling

>>
Let your story tell the tale
  • Polish your pitch deck
  • Enhance your pitching skills
  • Create additional versions for different situations (competition / investors / etc)
  • Translate your idea into an every-day language
> Learn more
icon_content

Content & PR

>>
Creating and executing a creative content plan that works for your business
  • Content writing and editing
  • Copywriting and creative content
  • Email Marketing & Automation
  • PR
> Learn more
icon_content

product marketing

>>
Make your product more viral and suitable for your target audience:
  • Optimizing registration funnels
  • Making sure your brand shines through your product / idea
  • User friendly
  • Consumer oriented
> Learn more
icon_content

Strategy

>>
Get a clear and profound understanding of your:
  • Target market
  • Competitive landscape
  • Target audience segmentation
  • Opportunities and threats
  • And get a strategic go-to-market plan respectively
> Learn more
icon_content

Brand

>>
Build, define and establish your brand:
  • USP detection
  • Brand identity & positioning
  • Branding & re-branding
> Learn more
icon_content

Mentoring & Support

>>
The help you need, when you need it, where you need it
  • Find your guiding principle
  • Get a second opinion
  • Consultancy
> Learn more

How can you get

MORE

for

LESS

?

Throughout the years, I have developed my unique consumer-driven methodology to help me (and you) detect and determine specific consumer needs, preferences, barriers, aspirations, and other behavioral and cognitive characteristics which I then translate into deep and significant consumer insights. These insights allow me to create a tailor-made marketing strategy that is focused on gaining quick wins with limited resources.

more about my consumer-driven methodology >>

Try it for yourself

It's a team effort, Really

Your innovative ideas and the constant effort to make this world a better, simpler, and more interesting place is what gets me going, and I am not alone.

My team consists of people who left their senior-level jobs at some of the world sleading companies, just to be part of this exciting innovative space.

And we are all here to help your startup grow, using our diverse set of skills!

Happy customers write great testimonials,

Yifat took the time to understand our startup, product, market, and clients. With her extensive experience in startup marketing, she was able to deliver a great plan, execute on it, and actually get things done (and fast). I'd recommend Yifat if you're looking for a Marketer that spends more time on your Marketing, than they do on their own

Ran Heimann

Founder, Haystack

Yifat spent some time in the office, asked lots of questions, then came back and presented what was really a dazzling discovery and marketing strategy. Her research was extraordinarily good and precise, she had identified things at a level much more fine-tuned than expected and converted those insights into an executable plan forward that has had an extremely positive long term impact. I could not speak more highly of her skills in these areas

Greg San Miguel

Founder, Law of the Jungle

let's make
your customers
happy too !

We've probably Met before...

I 'm an active voice within the local and global innovation and startup eco-system. I visit the same shared spaces you work in and participate in the same industry events you go

I live and breathe innovation and am always on the lookout for the next startup / entrepreneur to team up with, so it's most likely that we've met before.

We haven't? It's never too late

Useful tips, case studies, and best practice,

This is my blog


September 12, 2017

What’s Holding Your Product Back? [Guest Blog]

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017

What does the weather have to do with your marketing strategy? [Guest Blog]

While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017

The 8 Pitfalls of a B2B Marketing Strategy

Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]