Helping startups spark
their growth journey

Yifat Shirben - The Entrepreneurial Way of Marketing

Would you take your dog to a GP instead of a vet?

I might

He's still a doctor...

Well then, your dog might also end up with a cough syrup and a jelly bean...

Nah,

I'll take him to the pro...

Excellent choice !

Your dog is in the right hands and you can take the credit for it

Same goes for your startup !

If you are a start-up founder or an entrepreneur, you need a marketing team who understands, lives and breathes startups, and can work with the limit resources you have, in your dynamic environment and with your specific growth challenges

You need Entrepreneurial Marketing

We’re here to help you - startup founders and entrepreneurs – to spark your marketing journey and keep your flames going , through every step of the way: from a startup to a company, from pre-seed to IPO, from an idea to a selling product or a service.

Growth focused Services

We offer a wide range of marketing services, but we focus on the ones startups really need.

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pitching & storytelling

>>
Let your story tell the tale
  • Polish your pitch deck
  • Enhance your pitching skills
  • Create additional versions for different situations (competition / investors / etc)
  • Translate your idea into an every-day language
> Learn more
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Content & PR

>>
Creating and executing a creative content plan that works for your business
  • Content writing and editing
  • Copywriting and creative content
  • Email Marketing & Automation
  • PR
> Learn more
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product marketing

>>
Make your product more viral and suitable for your target audience:
  • Optimizing registration funnels
  • Making sure your brand shines through your product / idea
  • User friendly
  • Consumer oriented
> Learn more
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Strategy

>>
Get a clear and profound understanding of your:
  • Target market
  • Competitive landscape
  • Target audience segmentation
  • Opportunities and threats
  • And get a strategic go-to-market plan respectively
> Learn more
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Brand

>>
Build, define and establish your brand:
  • USP detection
  • Brand identity & positioning
  • Branding & re-branding
> Learn more
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Mentoring & Support

>>
The help you need, when you need it, where you need it
  • Find your guiding principle
  • Get a second opinion
  • Consultancy
> Learn more
icon_storytelling

pitching & storytelling

>>
Let your story tell the tale
  • Polish your pitch deck
  • Enhance your pitching skills
  • Create additional versions for different situations (competition / investors / etc)
  • Translate your idea into an every-day language
> Learn more
icon_content

Content & PR

>>
Creating and executing a creative content plan that works for your business
  • Content writing and editing
  • Copywriting and creative content
  • Email Marketing & Automation
  • PR
> Learn more
icon_content

product marketing

>>
Make your product more viral and suitable for your target audience:
  • Optimizing registration funnels
  • Making sure your brand shines through your product / idea
  • User friendly
  • Consumer oriented
> Learn more
icon_content

Strategy

>>
Get a clear and profound understanding of your:
  • Target market
  • Competitive landscape
  • Target audience segmentation
  • Opportunities and threats
  • And get a strategic go-to-market plan respectively
> Learn more
icon_content

Brand

>>
Build, define and establish your brand:
  • USP detection
  • Brand identity & positioning
  • Branding & re-branding
> Learn more
icon_content

Mentoring & Support

>>
The help you need, when you need it, where you need it
  • Find your guiding principle
  • Get a second opinion
  • Consultancy
> Learn more

How can you get

MORE

for

LESS

?

our unique consumer-driven methodology helps us (and you) detect and determine specific consumer needs, preferences, barriers, aspirations, and other behavioral and cognitive characteristics and translate them into deep and significant consumer insights. These insights allow us to create a tailor-made marketing strategy that is focused on gaining quick wins with limited resources.

more about our unique methodology >>

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Hire us for a project / a month / a day - We're as flexible as your startup requires. It's like having a virtual CMO.

Not

Your Usual Marketing Agency

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Our combined expertise of entrepreneurship, corporate, brand, B2B and B2C offers a 360, wholistic perspective of your marketing strategy

Not

Your Usual Marketing Agency

icon_flexible

Hire me for a project / a month / a day - I'm as flexible as your startup requires. It's like having a virtual CMO.

icon_professional

As a former entrepreneur and a lifetime marketer, I’m offering a 360, more holistic perspective for your marketing approach.

icon_experienced

Working with startups for over a decade has equipped us with some specific expertise your business can benefit from.

icon_casual

No flashy offices to make us look important, no big presentations that waste precious time, no big words that make you feel small.

icon_involved

We're an active voice within the eco-system you’re part of, so we’re playing on the same field, side by side.

Try it for yourself

It's a team effort, Really

Every entrepreneur knows that a great idea isn’t worth much without a great team to bring it to life, and marketing is no different.

Our team consists of passionate, inquisitive, hardworking and fun-loving people with a diverse set of expertise from both start-up and corporate landscape and with one goal in mind – helping your startup grow.

Happy customers write great testimonials,

Yifat took the time to understand our startup, product, market, and clients. With her extensive experience in startup marketing, she was able to deliver a great plan, execute on it, and actually get things done (and fast). I'd recommend Yifat if you're looking for a Marketer that spends more time on your Marketing, than they do on their own

Ran Heimann

Founder, Haystack

Yifat spent some time in the office, asked lots of questions, then came back and presented what was really a dazzling discovery and marketing strategy. Her research was extraordinarily good and precise, she had identified things at a level much more fine-tuned than expected and converted those insights into an executable plan forward that has had an extremely positive long term impact. I could not speak more highly of her skills in these areas

Greg San Miguel

Founder, Law of the Jungle

let's make
your customers
happy too !

We've probably Met before...

We're an active voice within the local and global innovation and startup eco-system. We visit the same shared spaces you work in and participate in the same industry events you go to.

We live and breathe innovation and are always on the lookout for the next startup / entrepreneur to team up with, so it's most likely that we've met before.

We haven't? It's never too late

Useful tips, case studies, and best practice,

This is our blog


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