Consumer Driven Marketing

The Entrepreneurial Way

If you are a typical startup founder, you probably spend day and night on planning, designing, and developing the perfect product/app/service for your end-users.

You are (rightfully) obsessed with features and functions that can help with making their lives easier and more seamless.

You consciously put your consumers at the centre of your business and

you need a marketing strategy that does the same

In anutshell

The Consumer-Driven Marketing Methodology is:

The discovery
process

The truth is out there; you just have to look in the right places and ask the right questions- and that's exactly what I'm doing.

My discovery process consists of 4 different stages and usually takes 2-4 weeks to complete:

stage 1

Talking to the expert

That's you

Because nobody knows the business and the market better than you do. I have a set workshop called "The Guiding Principle" which consists of some very nontraditional and interesting questions. It helps me understand the business's DNA from different perspectives and extract relevant insights.

stage 2

Listening to your data

That's your actual customers

The best insights come from your existing user data; every user interaction is a gateway to new insights that affect not only your marketing strategy, but also your sales, product, support, and even your innovation pipeline. By"listening"to your data, I extract these insights and turn them into a tangible marketing plan.

stage 3

Looking at what's out there

That's your target audience

diving into different available sources with the goal to reveal your target audience's behavioural patterns (dreams, fears, barriers, lingo, social environment, etc.), provide a wider perspective on the market and your positioning, analyse your competitors, and look for winning strategies.

stage 4

Interviewing the market

That's your potential customers

validating our assumptions by running 1-on- 1 interviews/surveys to make sure we are all on the right path to success.

The result ?

A quick and inexpensive market research study including a full market overview, competitive landscape analysis, current assets review, and a full brand and messaging offering. It is full of consumer-based insights, but more importantly, it's an action plan for you to hold on to. It's like laying the foundation for any future marketing activity you choose to work on.

What can you
learn from it?

When you know the real answer to the question "Who am I targeting?", everything in your business falls into place in a domino effect. You understand how to explain your business, you know what to say (or what not to say) in sales meetings, you realise what features are more important than others, and you start building a real voice for your brand.

What can you
learn from it?

When you know the real answer to the question "Who am I targeting?", everything in your business falls into place in a domino effect. You understand how to explain your business, you know what to say (or what not to say) in sales meetings, you realise what features are more important than others, and you start building a real voice for your brand.

What's next?

That's totally up to you. My team and I are experts in executing marketing strategies and can help you at any step along the way, whether you want to hire someone else, work on a project basis, or drop it all on us and take the marketing headache off your table.

Sounds interesting ?

Contact me to learn more >>

Marketing strategy is a series of integrated actions leading
to a sustainable competitive advantage

John Sculley