From tips to personal stories – this category is purely professional and is all about marketing insights, tactics and ideas.

August 10, 2018

Busting Some Marketing for Startups Myths

You know those articles with long, boring intros that try to lay the foundation for the article itself (mainly for SEO reasons)? Well, this is not […]
April 4, 2018

7 Marketing Must-Haves for a Successful ICO

Planning an ICO for you new Crypto token? Great! You probably already know that you need to have a website with an ICO/airdrop countdown, a whitelist […]
January 30, 2018

Why Do Startups Need Branding Anyway?

Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
September 12, 2017

What’s Holding Your Product Back? [Guest Blog]

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017

What does the weather have to do with your marketing strategy? [Guest Blog]

While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017

The 8 Pitfalls of a B2B Marketing Strategy

Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 17, 2017

It’s Time You Skip the One-Pager Website

Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
August 4, 2016
call to action

The Art Of Calls-To-Action (CTA) And How To Nail It

The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]