March 3, 2018

7 Marketing Must-Haves for a Successful ICO

Planning an ICO for you new Crypto token? Great! You probably already know that you need to have a website with an ICO/airdrop countdown, a whitelist […]
January 30, 2018

Why Do Startups Need Branding Anyway?

Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
September 12, 2017

What’s Holding Your Product Back? [Guest Blog]

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017

What does the weather have to do with your marketing strategy? [Guest Blog]

While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017

The 8 Pitfalls of a B2B Marketing Strategy

Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 17, 2017

It’s Time You Skip the One-Pager Website

Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
August 4, 2016
call to action

The Art Of Calls-To-Action (CTA) And How To Nail It

The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]