November 8, 2017

Getting Your Startup Pitch Perfect

Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
July 14, 2017

The 8 Pitfalls of a B2B Marketing Strategy

Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 17, 2017

It’s Time You Skip the One-Pager Website

Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
August 4, 2016
call to action

The Art Of Calls-To-Action (CTA) And How To Nail It

The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
Movie clapper for facebook no sound blog

Facebook Auto-play Killed The Video Sound

5 marketing tips to overcome the facebook auto-play obstacle   3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 14, 2016
how to build trust for your website

How To Build Up Your Website’s Trust Factor

Those of you who have been following me around, knows that lately I have the tendency to compare marketing to the dating world, and trust definitely […]