December 4, 2017

6 ways to keep yourself productive during the summer downtime

  For an entrepreneur, the summer lull is quite an ambiguous time. While it’s great to (finally) get some rest, it is always accompanied by the […]
November 8, 2017

Getting Your Startup Pitch Perfect

Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
July 14, 2017

The 8 Pitfalls of a B2B Marketing Strategy

Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 17, 2017

It’s Time You Skip the One-Pager Website

Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016

Nobody Cares About Your Feature List

I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
August 4, 2016
call to action

The Art Of Calls-To-Action (CTA) And How To Nail It

The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
Movie clapper for facebook no sound blog

Facebook Auto-play Killed The Video Sound

5 marketing tips to overcome the facebook auto-play obstacle   3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]