Where online meets marketing – that’s where you’ll find me…
With over a decade of experience in marketing, business development and entrepreneurship I thought it’s time to give back to the community, hence this blog.
My day job is helping young entrepreneurs, new startups and growing businesses with planning and implementing a marketing strategy that will fit their business, target audience and budgets. That’s why I call myself an Entrepreneurial Marketer.
My other job is this blog – I write about my own insights, success stories (and mistakes), product reviews, the innovation eco-system and whatever is burning in my head and keeping me up at night… I also mentor, teach & speak at events (check out the SmartCompany writeup about my latest talk on The Art of Dating Your Customers or the full keynote video here).
In between I’m a wife and mom to 2 beautiful girls who put a big smile on my face.
I live in beautiful Sydney and travel back to Israel at least once a year for both business and pleasure!
Want to learn more about the professional side of me you can visit my Linked profile.
You want to see if I can help your business and learn more about my unique consumer-driven Discovery Process? shoot me an email
"Yifat spent some time in the office, asked lots of questions then came back and presented what was really a dazzling discovery and marketing strategy. Her research was extraordinarily good and precise, she had identified things at a level much more fine-tuned that expected and converted those insights into an executable plan forward that has had an extremely positive long term impact. I could not speak more highly of her skills in these areas."
"Yifat took the time to understand our startup, product, market, and clients. With her extensive experience in startup marketing, she was able to deliver a great plan, execute on it, and actually get things done (and fast). I'd recommend Yifat if you're looking for a Marketer that spends more time on your Marketing, than they do on their own"
“The insights were amazing and eye opening... I would recommend this process - or more particularly, Yifat to anyone as the person running the workshop is critical... Yifat is knowledgeable and delivers true insights“
"Yifat is an expert in bringing the best product to the customer in the most accessible way. She is also a great executor - once we decided on the targets, she just went ahead and got the job done. I can’t imagine our early days without her by our side"